Everyone loves launches. Free giveaways, lots of hype, and publicity. It's like showing people a finished painting of your idea. Having a launch and starting your business with all the bells and whistles has its benefits. Customers find out about all the services you have to offer, get an idea of what the intended brand is, and you benefit from that initial boost in publicity. However it does have its downfalls. There risk of losing the financial investment by misreading markets and trends, and the host of other little problems. The biggest problem though is it might never happen.
People who dream of owning a business, small or big, spend a lot of time thinking about it. We spend time thinking about what services we can offer, all the investment and equipment needed, marketing, and even the lifestyle owning a company would bring. However thinking about all these things and planning an 'official' launch tends to make the whole venture daunting and sometimes causes us to keep pushing it off.
The solution? Start small
Start thinking you are already in business and work with what you have. Starting small and just doing odd jobs that relate to your bigger business plan would help you take the first plunge into the world of entrepreneurship. Slowly you would start to see your company becoming more of a reality rather than a distant dream, allowing the company to grow organically. Who knows it might even take your idea down a different path your originally planned. There are a number of benefits to this type of start up, lower financial risk, quicker start up, and better customer knowledge. In my next blogs I would go on to shortly explain each benefit.
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