Personal Development

I’ve been asked before why I got into marketing. While there are a number of reasons and some serendipity along the way. One reason that stands out, is how dynamic the field is. In addition to technology, I think marketing is one of the fastest developing and evolving disciplines out there. Marketing is basically connecting with your target and aligning your company to offer them value. That first point, connecting with your target/customers, is where things get exciting. With changes in beliefs, lifestyles, technology, how we interact with people, and society on a whole, connecting with that customer is like shooting a moving target.

This means we are constantly looking for new ways to connect to people(through lifestyle, technology, and the internet). With this in mind, we’ll never know everything in marketing. Because it evolves as society evolves. 

What does this mean? It means we as marketers can never stop learning. A foundation knowledge in marketing (STP, value, etc) is necessary, yes, but it’s not all you’d need. What the foundation does is help you understand the new rules and insights into marketing that are being created. But it cannot stand on its own. 

You need to constantly be studying, learning new practices, and improving yourself. Reading that new edition of HBR and reading that new book on social media. In fact, my advice is find a new marketing/business each month and read it. It’s a necessary investment in your profession.  

So for those now starting their journey into the marketing world, be it first degree, masters, or your first marketing job. Don’t think that the information you’re learning have gathered here would be enough to last you your time in the marketing.