Science, Art, Strategy, and Advertising

Art and science have always been considered polar opposites. However marketing is an interesting blend of science and art.
Science is seen as a methodological approach where logic triumphs. Hypotheses are put forward and are tested repeatedly to ensure credibility and validity. Correct answers backed up by facts and experiments.
Art on the other hand is more of an expression. Seen as the manifestation of our imagination, it is appears free and without restrictions. However it does have a method to its beauty. As an artist is about to create he must first decide on what he wants to portray, what mood and what expression he is trying to convey.
Marketing is where these two disciplines are perfectly blended. Marketing strategy is a science, from marketing research, segments, and deciding on targets, it requires that the marketer is methodological in his approach, and unbiased. The decisions made need to be logical and based on facts and proper information. Advertising and communication on the other hand is an art. With an idea of what is wanted and needed, what the marketer wants to portray, the advertiser then uses his imagination and his creativity to bring it to life. So for any company to be well placed to market its product it must blend both science and art.